Google discusses how switching to a different website hosting company could affect your SEO and search rankings. For those who are still unsure, we will first go into SEO and the process of moving a website’s hosting location.
What is SEO? How does it operate?
Search engine optimization, or SEO, is the technique of obtaining visitors via unpaid, editorial, organic, or natural search results in search engines. It seeks to raise the position of your website in search results pages. Keep in mind that more individuals will view a website the higher it appears on the list.
When someone is looking for an answer on the internet to a question, they use search engines. In order to provide users with the precise results they seek, search engine algorithms are computer programs that scour the web for hints.
For any given keyword, search engines use algorithms to identify websites and choose which ones to rank. Search engines operate in three stages: crawling, which is the finding stage; indexing, which is the storing stage; and ranking, which is the retrieval stage.
Hire an expert local SEO company with to increase your SEO rank and gain more information.
How can you change where your website is hosted?
There are various reasons why you might want to transfer hosting providers, but pricing is the most common one, followed by features, according to our research. No matter what you’re considering, be sure to leave for a better offer than what you have right now! The nine actions you must do to change the location of your website hosting are as follows:
1. Join a new hosting company
2. Save the files on your website.
3. Publish your database.
4. Establish a fresh database
5. Add data to your database
6. Modify the files on your website.
7. Add the files for your website.
8. Examine your webpage.
9. Update your DNS configurations
What effects does moving the hosting location have on SEO?
This issue is covered in the most current episode of the Ask Googlebot video series on YouTube. The following query has been posed to John Mueller, Google’s Search Advocate: “Does moving a website hosting location impact SEO? An Australian website (and its intended audience) might relocate its hosting from Australia to the US, for instance.
Mueller responds by saying that initially, Google will treat a site differently after a hosting change. Is there anything on this page that affects search engine results?
In this section of the essay, we’ll learn what Google expert John Mueller thinks about the SEO effects of moving the location where your website is hosted.
Google’s crawling speed will be slowed (At First)
Mueller claims that a slowdown in crawling is the most obvious change you’ll notice when changing website hosts. In order to prevent Google from crawling the site too frequently and causing problems, this is done.
Following Google’s determination that there won’t be any issues, crawling will once again be restricted. Mueller claims that this will occur regardless of the hosting change you make. Google will be cautious about how frequently it searches your site if you switch to a new or different hosting provider.
“You might notice our systems initially slowing down or perhaps crawling a little bit when we move hosting. We want to make sure we don’t cause any issues once we notice a hosting change. As a result, we frequently automatically slow down crawling”.
“We’ll eventually speed up again once our systems realize that moving faster doesn’t cause any problems. No matter what kind of hosting modification you make, this applies. It makes no difference if you’re relocating abroad or to a different service provider in the future”.
It may have an impact on how long it takes for a webpage to load
How quickly users can view a website may change if website hosting is moved to a new location. The user experience could be much slower if the majority of visitors are from locations other than those where the website is hosted. As a result, the rating criteria for page experience and speed may change.
Mueller continues, “One practical effect you can observe is that more significant regional shifts can influence how quickly consumers are able to load a website. A server that is farther distant may take longer to reach due to physics and computer networking. The degree to which this is apparent may have an impact on a website’s loading time and page experience ranking factor.
Hosting your website in multiple cities could be a solution
According to the hosting platform you’re using, your site may already be hosted across a number of servers. This is typically accomplished through content delivery networks (CDNs).
Mueller continues, “Some websites even use servers in numerous places in order to be as close to visitors as feasible. This is frequently done by content delivery networks. They might already be carrying out this task for you if you’re using a hosting platform. For Google, this arrangement is suitable.
Geotargeting does not take into account the location of the website’s server
Your website server’s location is not used in geotargeting. As a result, altering a website’s host will have no impact on your search results in a certain location. The final sentence in Mueller’s statement reads, “With regard to SEO, the server’s location is not used for geotargeting. Use the relevant setting in Google Search Console or a country-code top-level domain if you wish to direct users to your website from a certain region.
Finally, moving your website’s host location can temporarily affect crawling and might cause loading times to increase. This kind of modification won’t have any effect on SEO, when it comes to geotargeting.